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Nonprofit Brand Readiness Scorecard — Bombshell Impact
Bombshell Impact Design Agency

NONPROFIT BRAND
READINESS SCORECARD

Answer 18 questions in under 2 minutes. Find out exactly where your brand is losing donors, funders, and trust — and what to fix first.

0 of 18 answered 0%
01
Visual Identity
How your organization looks to the outside world
Q1 How professional and consistent is your logo across all platforms?
Needs workWorld-class
Q2 Do you have a defined brand colour palette and typography system?
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Q3 How well does your visual brand reflect your mission and values?
Needs workWorld-class
02
Website & Digital Presence
Your most important fundraising and credibility asset
Q4 How modern and professional does your website look?
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Q5 Is your website mobile-friendly and fast-loading?
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Q6 How clearly does your website communicate your impact to first-time visitors?
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03
Messaging & Storytelling
How you communicate your mission and move people to act
Q7 Do you have a clear, compelling one-sentence description of what you do and who you serve?
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Q8 How effectively do you use storytelling and real impact data in your communications?
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Q9 Does your messaging speak directly to funders, donors, and community members — or is it generic?
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04
Social Media & Content
Your visibility and community-building presence
Q10 How consistent and on-brand is your social media presence?
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Q11 How often do you publish content that demonstrates your impact?
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Q12 Do you have a content calendar or system for planning and publishing?
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05
Funding & Grant Readiness
How your brand positions you to secure grants and major donors
Q13 How professional and compelling is your case for support or impact report?
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Q14 How clearly does your brand communicate measurable outcomes to funders?
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Q15 How strong is your organization's overall credibility and trust signals online?
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06
Overall Brand Health
The big picture of how your brand is performing
Q16 When someone Googles your organization, how impressive are the results?
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Q17 How confident are you that your brand attracts the right partners, donors, and funders?
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Q18 Overall, how would you rate your organization's brand compared to similar organizations in your sector?
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Takes under 2 minutes · Results sent to your inbox instantly
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WHAT'S IN YOUR EMAIL
✓ Your total score and tier rating
✓ Breakdown across all 6 brand categories
✓ Your top 2 priority areas to fix first
✓ Your strongest competitive advantage
✓ Next steps tailored to your stage
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